Seoul vs. Melbourne: A Tale of Two Coffee Cultures
Seoul vs. Melbourne: A Tale of Two Coffee Cultures Coffee is more than just a drink—it’s a way of life. Both Seoul and Melbourne have thriving coffee cultures, yet they approach it in very different ways. Seoul: Coffee as a Daily Luxury In Korea, coffee consumption has skyrocketed in recent years. Seoulites have a deep love for coffee, often grabbing a cup in the morning, another after lunch, and sometimes even more throughout the day . Interestingly, in some cases, the cost of a single cup of specialty coffee can exceed the price of a meal ! Coffee isn’t just about caffeine; it’s about status, lifestyle, and aesthetics . Café Culture & Starbucks Dominance : You can find a café on almost every corner in Seoul, with Starbucks and local chains like A Twosome Place and Mega Coffee dominating the scene. Seoul’s café culture is also deeply intertwined with social life—many cafés offer Instagram-worthy interiors , unique themes, and even study-friendly environments. Special...